Our Brand

Creating a consistent brand helps ensure consumers will continue to trust in and rely on our family of products.

Coinstar, the brand, is more than a name. It represents a set of values, a personality, and a spirit that is reflected in the products we provide to our consumers.

Use this guide as inspiration when creating marketing and communication pieces that represent the Coinstar brand.

Brand Story

Times have changed, and so has Coinstar. Over the past few years, we’ve evolved from being primarily a coin-to-cash converter to offering more services, including NO FEE eGift cards and charity donations. We’ve recently added account transfer services for coins and cash powered by our bank partners.

Now, we’re going further by offering payment solutions that address the challenge of accessing physical money in a digital world with the CINQ by Coinstar digital wallet. Users can now buy cryptocurrency at our kiosks, as well as move money and transact more seamlessly through the CINQ by Coinstar app, which allows them to buy, sell, and transfer cryptocurrencies.

No matter how you want your money to work, Coinstar can make it work for you.

Personality

Our brand personality is how our consumers perceive and relate to us. It reinforces our brand promise and fosters trust within our consumers.

The Coinstar personality is inspiring, genuine, and human, like a good friend you’re always happy to see.